Athleta Magazine (Issue 2)
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What they say: Athleta doesn’t have time but it has space. In time and in sports. It is a journey in the principle of resilience, in discovering your limits through your body. In the name of the goal to be reached, the point to be scored, the sacrifice to be made. The glory is fleeting, and you are still chasing the chimera. It’s not always reached. And so, you start again, you return to the snow, you go back once again to the pool, you prepare your gym bag and you lock yourself in the gym. There is a perverse mentality to playing at a highly competitive amateur level. The beginning of a struggle that is fundamental to feel the blood flowing.
Athleta is about telling this story in photos. It is the essence of strength and the absence of failure. That’s something that just doesn’t exist, when you know that you’ve given your all. The desire to try when there is no money to be won, but with simply the idea of being the best. These are pages to be looked at, explored and understood. They are images that have soul and touch the soul. They are details to discover. They are journeys to make.
What we say: I'm guessing if you went out polling, the majority of Americans you'd talk to would not classify cycling as a sport. (Pfft. It's too complicated for their feeble minds to comprehend.) As with the pilot issue, this second installment also includes an article on the non-sport of cycling, but it also explores other "non-traditional" sports like children's mini-motorcycling (see the cover photo), bull-fighting and its "Spanishness", surfing, monster trucks, and hustling pool. And even when it dips into the ball-sports like soccer and baseball, it gives us a alternative viewpoint to ESPN.
As it explains its name:
Athlèta
Latin, from Gr. ‘athletès’, from ‘âthlos’, fight, race, competition.
One who is giving his all in an effort to overcome a sporting challenge, but, even more so, in an effort to surpass himself.
www.athletamag.com/ (Imported from Italy)
Athleta is about telling this story in photos. It is the essence of strength and the absence of failure. That’s something that just doesn’t exist, when you know that you’ve given your all. The desire to try when there is no money to be won, but with simply the idea of being the best. These are pages to be looked at, explored and understood. They are images that have soul and touch the soul. They are details to discover. They are journeys to make.
What we say: I'm guessing if you went out polling, the majority of Americans you'd talk to would not classify cycling as a sport. (Pfft. It's too complicated for their feeble minds to comprehend.) As with the pilot issue, this second installment also includes an article on the non-sport of cycling, but it also explores other "non-traditional" sports like children's mini-motorcycling (see the cover photo), bull-fighting and its "Spanishness", surfing, monster trucks, and hustling pool. And even when it dips into the ball-sports like soccer and baseball, it gives us a alternative viewpoint to ESPN.
As it explains its name:
Athlèta
Latin, from Gr. ‘athletès’, from ‘âthlos’, fight, race, competition.
One who is giving his all in an effort to overcome a sporting challenge, but, even more so, in an effort to surpass himself.
www.athletamag.com/ (Imported from Italy)
